Agile Design Methods, Digital Strategy, Management Controls, Product Strategy, Redesigns, Strategic Communications, Team Dynamics, Technology, UI/UXD, Websites
I was the UI/UX lead for my employer’s first major website redesign since its founding. We had grown tremendously over the prior few years and needed a website to reflect that growth to all of our stakeholders. At the same time, it was an old new project, meaning that the...
Agile Design Methods, Concept Designs, Digital Strategy, Gamification, Healthcare, HTML/CSS/JS, Management Controls, Product Design, Product Management, Product Strategy, Redesigns, Research, Social Impact, Strategic Communications, Team Dynamics, Technical Writing, UI/UXD, Web/Mobile Apps
This was a major project, during which I learned and grew the most in my career. Epic Allies is a mobile app that was informed by the IMB skills model, which includes three primary constructs that influence behavior changes: information and knowledge about the behavior; the individual's motivation to perform...
Agile Design Methods, Digital Strategy, Gamification, Product Design, Product Strategy, Redesigns, Team Dynamics, Technology, UI/UXD, Web/Mobile Apps
During my time at a software development company―in fact, not long after I’d started―the marketing manager asked if I’d be interested in providing UI/UX support for a team working on improvements for our rendition of Ultimate Tic-Tac-Toe. The organization uses the game during conferences to showcase developers’ talents and to...
Agile Design Methods, Digital Producer, Digital Strategy, Education, Management Controls, Redesigns, Research, Social Impact, Strategic Communications, Team Dynamics, Technical Writing, UI/UXD, Websites
My team worked with the undergraduate admissions department of a major public university to redesign its website. We wanted to help the department in its goals to 1) communicate more effectively with prospective and current students, and 2) better meet the information needs of all department stakeholders including parents, guidance...
Agile Design Methods, Digital Producer, Digital Strategy, HTML/CSS/JS, Management Controls, Public Affairs, Redesigns, Social Impact, Strategic Communications, Team Dynamics, UI/UXD, Web/Mobile Apps, Websites
I was lead strategist for a client tasked with monitoring and reporting banks’ compliance to a major consumer financial services settlement. That’s a lot to wrap the mind around, so I’ll provide a brief summary of what that means. In 2012, Joseph Smith, Jr. became the independent monitor of the...
Agile Design Methods, Digital Producer, Digital Strategy, HTML/CSS/JS, Management Controls, Product Design, Product Strategy, Redesigns, Strategic Communications, Technology, UI/UXD, Web/Mobile Apps
In 2008 a company specializing in intelligent power management began tracking the causes and impacts of power outages in multiple countries and regions. They reported findings using an interactive web application with complex interfaces featuring many layers of undefined graphical data comparisons―and it was built on the Adobe Flash software...
Agile Design Methods, Digital Producer, Digital Strategy, Management Controls, Redesigns, Strategic Communications, UI/UXD, Websites
This manufacturing company has a massive global presence in part because their products and technologies are components used to improve the performance of other products spanning several industries. Strategy sessions indicated that the new website should be a place where current and future partners could get a sense of the...
Agile Design Methods, Concept Designs, Digital Strategy, Healthcare, Management Controls, Product Strategy, Redesigns, Social Impact, Strategic Communications, UI/UXD, Websites
This client is a major health insurance company. In 2011, they worked with my employer to launch a brand campaign to start a discussion about the driving forces behind rising medical costs (and thus rising health insurance premiums). Eventually, the brand became the home base of these conversations, and each...
Agile Design Methods, Concept Designs, Digital Producer, Digital Strategy, Healthcare, Product Strategy, Strategic Communications, Team Dynamics, UI/UXD, Websites
In the midst of an evolving healthcare environment, a group of like-minded healthcare providers saw an opportunity to pioneer a new model of orthopedic care. After working closely with the client group, we combined a single page web architecture with a parallax design to “tell a story” that both educates...
Agile Design Methods, Digital Producer, Digital Strategy, Education, Management Controls, Product Strategy, Redesigns, Strategic Communications, UI/UXD, Websites
I led the strategy and planning used to design publicly-viewable versions of my client’s membership-based “digital campus” to improve the quality and quantity of traffic for future members as well as search engines. This website is a free resource that offers networking opportunities, educational courses, and certifications led by industry...