I wrote the first version of this piece as a creative writing assignment during my time as a graduate writing coach at the UNC Writing Center. Each writing coach has a unique approach, so rather than traditional bios, we were asked to write a response to the question, “What is...
![Title Slide for NAHSE case competition proposal addressing healthcare and housing instability in California's Bay Area. Text reads: [Line 1] Golden Health [Line 2] Bridge Program [Line 3] KSN Consulting Firm | Team Z](https://nclikenc.com/wp-content/uploads/2023/03/TeamZ_BridgeProgram_Title.png)
Concept Designs, Digital Strategy, Healthcare, Management Controls, Product Design, Product Strategy, Public Speaking, Research, Social Impact, Strategic Communications, Team Dynamics
In 2019, I was selected to serve as leader of the team that would represent the UNC Gillings School of Global Public Health alongside 40 other public health programs across the country. My team and I proposed a socioeconomic health plan connecting patients experiencing housing instability to health and hope....
Agile Design Methods, Concept Designs, Digital Strategy, Gamification, Healthcare, HTML/CSS/JS, Management Controls, Product Design, Product Management, Product Strategy, Redesigns, Research, Social Impact, Strategic Communications, Team Dynamics, Technical Writing, UI/UXD, Web/Mobile Apps
This was a major project, during which I learned and grew the most in my career. Epic Allies is a mobile app that was informed by the IMB skills model, which includes three primary constructs that influence behavior changes: information and knowledge about the behavior; the individual's motivation to perform...
Agile Design Methods, Concept Designs, Digital Strategy, Healthcare, Management Controls, Product Strategy, Redesigns, Social Impact, Strategic Communications, UI/UXD, Websites
This client is a major health insurance company. In 2011, they worked with my employer to launch a brand campaign to start a discussion about the driving forces behind rising medical costs (and thus rising health insurance premiums). Eventually, the brand became the home base of these conversations, and each...
Agile Design Methods, Concept Designs, Digital Producer, Digital Strategy, Healthcare, Product Strategy, Strategic Communications, Team Dynamics, UI/UXD, Websites
In the midst of an evolving healthcare environment, a group of like-minded healthcare providers saw an opportunity to pioneer a new model of orthopedic care. After working closely with the client group, we combined a single page web architecture with a parallax design to “tell a story” that both educates...
Agile Design Methods, Concept Designs, Digital Producer, Digital Strategy, Management Controls, Product Design, Product Management, Product Strategy, Strategic Communications, Team Dynamics, Technology, UI/UXD, Web/Mobile Apps, Websites
Our client manufactures an array of high-tech products, including a new line of enterprise computers that they were excited to launch. These machines are designed for industries and professions requiring high-performance computing and significant processing power. Our job was to reach these audiences by raising awareness among influencers, customers and...
Agile Design Methods, Concept Designs, Digital Producer, Digital Strategy, HTML/CSS/JS, Management Controls, Product Design, Product Strategy, Public Affairs, Redesigns, Social Impact, Strategic Communications, Team Dynamics, UI/UXD, Websites
I am always excited to try new solutions that might better meet the needs of my clients. I was approached to lead a concept project that could be pitched to nonprofit groups in the political advocacy space who traditionally aren’t able to afford extensive website redesigns. My goal was to...
Agile Design Methods, Concept Designs, Digital Strategy, Healthcare, HTML/CSS/JS, Management Controls, Product Design, Product Strategy, Strategic Communications, Team Dynamics, UI/UXD, Web/Mobile Apps
Communicating survey data effectively often means restructuring information so that it appeals to users who favor a more visual experience. My pharmaceutical client wanted to demonstrate their ability to report key analysis to executives throughout the biopharmaceutical landscape in a manner that fosters engagement and information-sharing....