Concept Designs, Digital Strategy, Healthcare, Management Controls, Product Design, Product Strategy, Public Speaking, Research, Social Impact, Strategic Communications, Team Dynamics
In 2019, I was selected to serve as leader of the team that would represent the UNC Gillings School of Global Public Health alongside 40 other public health programs across the country. My team and I proposed a socioeconomic health plan connecting patients experiencing housing instability to health and hope....
Digital Producer, Digital Strategy, Management Controls, Product Design, Product Strategy, Public Affairs, Redesigns, Social Impact, Strategic Communications, Technology, UI/UXD, Web/Mobile Apps, Websites
The Open Data Policing Project is a platform inspired in part by the President’s Task Force on 21st Century Policing. Its goal is to make stop, search, and use-of-force data publicly available as a way to ensure transparency. I learned about this project after one of my employer’s founders...
Agile Design Methods, Concept Designs, Digital Strategy, Gamification, Healthcare, HTML/CSS/JS, Management Controls, Product Design, Product Management, Product Strategy, Redesigns, Research, Social Impact, Strategic Communications, Team Dynamics, Technical Writing, UI/UXD, Web/Mobile Apps
This was a major project, during which I learned and grew the most in my career. Epic Allies is a mobile app that was informed by the IMB skills model, which includes three primary constructs that influence behavior changes: information and knowledge about the behavior; the individual's motivation to perform...
Agile Design Methods, Digital Producer, Digital Strategy, Education, Management Controls, Redesigns, Research, Social Impact, Strategic Communications, Team Dynamics, Technical Writing, UI/UXD, Websites
My team worked with the undergraduate admissions department of a major public university to redesign its website. We wanted to help the department in its goals to 1) communicate more effectively with prospective and current students, and 2) better meet the information needs of all department stakeholders including parents, guidance...
Agile Design Methods, Digital Producer, Digital Strategy, HTML/CSS/JS, Management Controls, Public Affairs, Redesigns, Social Impact, Strategic Communications, Team Dynamics, UI/UXD, Web/Mobile Apps, Websites
I was lead strategist for a client tasked with monitoring and reporting banks’ compliance to a major consumer financial services settlement. That’s a lot to wrap the mind around, so I’ll provide a brief summary of what that means. In 2012, Joseph Smith, Jr. became the independent monitor of the...
Agile Design Methods, Concept Designs, Digital Strategy, Healthcare, Management Controls, Product Strategy, Redesigns, Social Impact, Strategic Communications, UI/UXD, Websites
This client is a major health insurance company. In 2011, they worked with my employer to launch a brand campaign to start a discussion about the driving forces behind rising medical costs (and thus rising health insurance premiums). Eventually, the brand became the home base of these conversations, and each...
Agile Design Methods, Concept Designs, Digital Producer, Digital Strategy, HTML/CSS/JS, Management Controls, Product Design, Product Strategy, Public Affairs, Redesigns, Social Impact, Strategic Communications, Team Dynamics, UI/UXD, Websites
I am always excited to try new solutions that might better meet the needs of my clients. I was approached to lead a concept project that could be pitched to nonprofit groups in the political advocacy space who traditionally aren’t able to afford extensive website redesigns. My goal was to...
Agile Design Methods, Digital Producer, Digital Strategy, Healthcare, Management Controls, Social Impact, Strategic Communications, Team Dynamics, UI/UXD, Websites
This client is an umbrella academic health system that was unified across its campuses in name only. In actuality, employees’ loyalties and attitudes were shaped by the differing customs at each location. The client wanted to announce a more unified name change and also build internal support and pride in...
Digital Strategy, HTML/CSS/JS, Management Controls, Product Design, Product Strategy, Redesigns, Social Impact, Strategic Communications, UI/UXD, Websites
Swim for Smiles Foundation is a nonprofit organization that uses kids’ athletic events—mainly triathlons—to raise money for the North Carolina Children’s Hospital. I was honored when asked to take a stab at redesigning the official website. Best of all, I was given full creative license to create something fun! I...