A consumer products company specializing in innovative heating and cooling applications engaged my team to develop a new website as part of a larger effort to solidify its brand identity and showcase its flagship products.

Client interviews and strategy sessions revealed the company engineered a tiny thermoelectric chip that makes heating and cooling more powerful, sustainable, and economical. We designed a responsive website that communicates, visually and simply, how the organization’s commitment to technology innovation yields such impressive results―including two interactive modules―and product pages optimized for lead conversion using custom contact forms. During concept design sessions, we decided to juxtapose scale (meaning, the small size of the chip vs. the huge benefits of the tech) to help illustrate this feat of innovation to site visitors.