Our client specializes in high-performance textiles and composite materials for manufacturing companies across several industries. The challenge for organizations like this is to present their solutions in a compelling light. At the same time, our client asked for a simple, product-centric interface that would allow their marketing team to easily and quickly manage content and functionality. In short, they wanted a flexible design to handle new content and information in a way that builds awareness and interest.

Like most of the web experiences I worked on, we implemented strong calls to action, role-based permissions, custom analytics, and strong information architecture for solid navigation and SEO. After studying our client’s target industries, markets, and audiences, we came up with a strategy to proclaim our client’s capabilities on every page. We made dynamic headers the centerpiece of each page and the unifying vision for the design. Specifically, we created custom headers to showcase specific industry solutions using subtle animation on a canvas grid. We also used subtle, yet visually-striking textures as the background feature on each page. This website does an excellent job of communicating our client’s purpose and voice.