In the midst of an evolving healthcare environment, a group of like-minded healthcare providers saw an opportunity to pioneer a new model of orthopedic care. 

After working closely with the client group to understand the short- and long-term goals of the product model, we combined a single page web architecture with a parallax design to “tell a story” that could both educate and visually delight employers seeking alternatives at their organizations. 

The long-scrolling parallax structure of the home page highlights the benefits model in a series of engaging animated billboards—and at each step of the way, we present a call-to-action so that users have an opportunity to engage a representative or learn more about that facet of the model. Our client agreed that a bold, yet informative strategy would stand out compared to traditional healthcare-oriented websites.

In addition to managing the production and deployment process for this website, I provided digital strategy and user experience design that also included the digital marketing and media projects supporting the website.